For Market Segmentation to Be Effective, the Elements Can Be

question 21

True/False

For market segmentation to be effective, the elements can be applied (Kotler, 1984), comprising the following four criteria:
Distinct, Accessible, Measurable, Assurance.

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Definitions:

Stimulus

A stimulus is any external or internal change that influences the activity of an organism or any of its parts, leading to a physiological response.

Differentiation

The process by which cells or tissues undergo a change toward a more specialized form or function, often in the context of development.

Metabolism

The set of life-sustaining chemical reactions in organisms that allows them to grow, reproduce, maintain their structures, and respond to their environments.

Growth

The process of increasing in size, number, value, or strength.