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Customer insight is typically derived by fusing knowledge generated from a range of sources, including industry reports, sales force data, competitive intelligence, customer relationship management (CRM) systems data, empyee feedback, social media analysis data, and managerial intuition.
P(A)
The probability of event A occurring in a given sample space, representing the likelihood of a specific outcome.
Collectively Exhaustive
A condition where all possible outcomes or cases are considered together, covering every eventuality.
Probability
A measure of the likelihood of a given event occurring, often expressed as a number between 0 and 1.
Mutually Exclusive
Events or propositions that cannot both be true or occur at the same time, implying the occurrence of one event excludes the occurrence of the other.
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Q26: _ refers to setting a price low
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Q29: Marketing activities undertaken to meet the wants/needs