A Customer Portfolio Matrix Is a 2x2 Grid That Is

question 11

True/False

A Customer Portfolio Matrix is a 2x2 grid that is used to reflect the strength of the relationships between a buyer and seller and the profitability each account represents to the seller.

---

Definitions:

Identical Products

Goods that are exactly the same in every aspect, often seen in perfectly competitive markets where products are indistinguishable between suppliers.

Control Over Price

The ability of a firm or market participant to influence or set the price of goods or services, often seen in markets with limited competition.

Steel

An alloy of iron and carbon, and sometimes other elements, widely used in construction and manufacturing due to its strength and durability.

Interdependence

A relationship between entities where they rely on each other for resources, information, or trade.