There Is Little Reason to Invest in the ________________ Customers

question 17

Multiple Choice

There is little reason to invest in the ________________ customers in sector D. Relationships with these customers are weak and, because they are relatively unattractive in terms of profit potential, many of these customers should be let go-that is, released to competitors.

• A) must-have customers.
• B) need-to-have customers.
• C) do-not-need customers.
• D) good-to-have customers.