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A Consumer Whose Decision Alternative Is Blocked, Partially or Wholly

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A consumer whose decision alternative is blocked, partially or wholly, can become increasingly motivated to go against that specific decision alternative by demonstrating rebellious behaviour.


Definitions:

Coefficients

Numbers or parameters in a mathematical equation that multiply variables, often used to describe the relationship between variables in statistical models.

Probability Distribution

A math function tasked with computing the odds of different potential outcomes during an experiment.

Multiple Regression Model

A statistical technique that uses several explanatory variables to predict the outcome of a response variable.

Degrees of Freedom

Degrees of freedom refer to the number of independent values or quantities which can be assigned to a statistical distribution or to a system without violating any constraint.

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