The External Environment:___________

question 12

Multiple Choice

The external environment:___________

• A) does not change over time.
• B) must be continually monitored by marketing managers.
• C) can be controlled in much the same manner as the internal marketing mix.
• D) does not have an impact on Fortune 500 companies.

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Definitions:

Materials Ledger Card

A record-keeping document used in inventory management that tracks the quantities, costs, and transactions related to a particular inventory item.