………… Comprise Indicators of the Relative Performance of the Company

question 2

Multiple Choice

………….. comprise indicators of the relative performance of the company and include measures such as profitability, market share and revenue. They also include measures of awareness, customer satisfaction and retention/loyalty

• A) portfolio issues
• B) marketing audit
• C) internal metrics
• D) External metrics

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Definitions:

WACC

A technique called Weighted Average Cost of Capital computes a firm’s cost of funds, taking into account the proportional weighting of various capital types.

NPV

Net Present Value represents a technique for assessing the profitability of a project or investment, utilized in the process of capital budgeting.

Cash Flow

The total amount of money being transferred into and out of a business, capturing the company's operational, investing, and financing activities.

Cost Of Capital

The minimum return rate a company needs to achieve on its investments to preserve its market valuation and draw in financing.