The Behaviours of a Customer and the Behaviours of a Consumer

question 6

True/False

The behaviours of a customer and the behaviours of a consumer are the same.

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Definitions:

Psychological Schemata

Mental structures that organize knowledge and beliefs, influencing perception, memory, and understanding.

Self-Schemes

Cognitive structures that organize knowledge, memories, and views about oneself.

Theory of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions, knowledge—to oneself and others and to understand that others have beliefs and perspectives different from one's own.

Egocentrism

A cognitive trait where an individual fails to understand that other people might have different points of view from their own.