As Intangible Services Have Increased in Their Importance the Marketing

question 2

Multiple Choice

As intangible services have increased in their importance the marketing mix, the 4Ps theory has been further developed to incorporate an additional 3Ps; creating the 7Ps of services marketing. These new 3Ps include:

• A) people, profit and processes.
• B) processes, promotion and people.
• C) physical evidence, people and processes.
• D) place, people and processes.

---

Definitions:

Information Technology's Impact

Refers to the significant influence that technological advancements in information processing, storage, and dissemination have on society, businesses, and individual behavior.

Organization's Structure

The arrangement of tasks, responsibilities, and authority within an organization, dictating how activities and resources are coordinated and controlled.

The World Is Flat

A metaphorical phrase suggesting that technological advancements have leveled the competitive playing fields in global business.

Thomas Friedman

An American journalist, author, and three-time Pulitzer Prize winner known for his work on foreign affairs, global trade, the Middle East, globalization, and environmental issues.