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Why Should a Researcher Use Rates, Percentages, or Proportions Over

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Essay

Why should a researcher use rates, percentages, or proportions over simple counts and frequencies?


Definitions:

Retailer

A business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.

Sales Commissions

Compensation paid to sales employees, usually calculated as a percentage of the sales they generate.

Freight In

The cost of transporting goods into a business, typically considered as part of the cost of goods purchased.

Quantity Discounts

Price reductions given to customers who purchase large quantities of a product, encouraging bulk buying.

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