"Locate Products Within the Framework of an Attribute Space Based

question 31

Multiple Choice

"Locate products within the framework of an attribute space based on consumer perceptions of similarities and differences among products." Which approach to scaling is made reference to in this quote?

• A) Likert scaling
• B) Guttman scaling
• C) Multidimensional scaling
• D) Aggregate scaling

---

Definitions:

Computational Reinforcement

Involves the application of computational models and algorithms to understand or implement reinforcement learning processes.

Variable-Ratio Schedule

A reinforcement schedule in which a response is rewarded after an unpredictable number of responses, leading to high and steady rates of response.

Postreinforcement Pause

A cessation of behavior following reinforcement on a ratio schedule, which is followed by resumption of responding at the intensity characteristic of that ratio schedule.

Behavioral Contrast

The phenomenon where the rate of response to one stimulus changes as a consequence of a change in reinforcement conditions for another stimulus.