Which Attitude Research Method Involves Repeated Judgments of a Concept

question 111

Multiple Choice

Which attitude research method involves repeated judgments of a concept against a series of descriptive bipolar adjectives on a 7-point scale?

• A) semantic differential
• B) multidimensional scaling
• C) aggregate scaling
• D) word association

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Definitions:

Mandara

A mythical mountain in Hindu, Buddhist, and Jain cosmology, often depicted as the center of the universe.

Phoenix Hall

A building at the Byodo-in Temple in Japan, renowned for its Phoenix-like architectural composition and an important example of Heian period (794-1185) Buddhist architecture.

Amida

An ancient city in Mesopotamia, known in modern times as Diyarbakır, Turkey.

Jocho

A Japanese sculptor of the Heian period, famous for pioneering the yosegi technique of wood sculpture, notably in the creation of the Amida Buddha of the Byodoin Temple.