Which Type of Survey Would Most Probably Be BEST for Obtaining

question 72

Multiple Choice

Which type of survey would most probably be BEST for obtaining consumers' responses to a product demonstration?

• A) the mail survey
• B) the telephone survey
• C) the mall intercept survey
• D) the fax survey

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Definitions:

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue is available to cover fixed costs and generate profit.

Variable Cost

Costs that change in proportion to the level of activity or volume of production, such as materials and labor.

Cost of Goods Sold

The total cost directly associated with producing the goods sold by a business during a specific period, including labor, materials, and manufacturing overhead.

Product Costs

The costs directly associated with producing goods, including direct materials, direct labor, and manufacturing overhead.