A Consumer in an Auto Parts Store Is Asked to Complete

question 179

Multiple Choice

A consumer in an auto parts store is asked to complete a survey with regard to a particular brand of motor oil.The scale used in the survey looks like this: $\begin{array}{ccccc}\text { Like } & \text { Like Somewhat } & \text { Neutral } & \text { Somewhat Dislike } & \text { Dislike } \\1 & 2 & 3 & 4 & 5\end{array}$ Which type of scaling method is being used by this researcher?

• A) Likert scaling
• B) Guttman scaling
• C) Osgood Semantic Differential
• D) multidimensional scaling

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Definitions:

Operating Cash Flow (OCF)

A measure of the cash generated by a company's normal business operations, indicating its ability to cover operational expenses and invest in its business.

Tax Shield Approach

A method used in financial analysis to determine the value of tax deductions, such as interest on debt, which reduces taxable income.

Costs

Expenses incurred in the process of producing or acquiring goods and services, including materials, labor, and overhead.

Depreciation

A method of allocating the cost of a tangible or physical asset over its useful life.