A Disadvantage of Focus Groups as Compared to Other Tools

question 3

Multiple Choice

A disadvantage of focus groups as compared to other tools in the assessment of consumer behavior is the

• A) lower reliability of focus groups.
• B) limited applicability of focus groups in consumer research.
• C) open-ended nature of focus groups.
• D) lack of in-depth information that results from focus groups.

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Definitions:

Ethically Marginal

Situations or practices that are on the border of being considered right or wrong, often challenging moral or ethical boundaries.

Marginally Ethical

Actions or decisions that skirt the boundaries of moral or ethical standards, often causing debate over their propriety or integrity.

Negotiating Tactics

Strategies or methods used to gain an advantageous position during discussions for agreements or disputes.

Personalistic Ethics

A moral framework that emphasizes the importance of human individuals and their values and relationships over abstract principles.