An Interview That Involves Considerable Probing of an Individual Consumer's

question 165

Multiple Choice

An interview that involves considerable probing of an individual consumer's beliefs and attitudes is called:

• A) a depth interview.
• B) an attitude survey.
• C) a face-to-face interview.
• D) a focal interview.

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Definitions:

Procopius

A Byzantine Greek historian of the 6th century, known for his works "The Wars of Justinian", "The Buildings of Justinian", and the scandalous "Secret History".

Vitruvius

An ancient Roman architect and engineer, known for his treatise "De architectura" which outlines the principles of classical architecture.

Vienna Genesis

An illuminated manuscript, essentially a fragment of a 6th-century Greek copy of the Book of Genesis, known for its early Byzantine miniatures.

Pages

In historical contexts, pages were young attendants or trainees serving nobility, often part of their education in courtly manners and knightly training.