A Consumer Psychologist Creates a Survey That Includes Questions That

question 79

Multiple Choice

A consumer psychologist creates a survey that includes questions that can only be answered yes or no (such as "Do you like the new packaging for Wild Berry Cereal?") .The survey this psychologist has developed could BEST be described as a

• A) Likert survey.
• B) poll.
• C) semantic differential survey.
• D) word association survey.

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Definitions:

Self-Service

A service delivery model where customers perform actions or access services on their own, without direct assistance from staff, such as in supermarkets or online platforms.

Automated-Service

A type of service that uses technology to perform tasks without human intervention.

Gas Stations

Retail establishments that sell fuel for motor vehicles and often offer additional services or products such as convenience store items.

Franchisor

An entity that grants the right to use its trademark, business model, and operational system to an individual or company (the franchisee) under agreed-upon terms.