A Consumer Psychologist May Choose to Use a One-On-One Interview

question 76

Multiple Choice

A consumer psychologist may choose to use a one-on-one interview because

• A) it produces data that are quantifiable.
• B) it provides a detailed source of information.
• C) it is the most time- and cost-effective approach.
• D) it consists of only structured questions.

---

Definitions:

Recessive Trait

A genetic trait that is expressed in offspring only when inherited from both parents, masked by the presence of a dominant trait in a heterozygote.

Genotype

The genetic makeup of an organism, including all of its genes, as opposed to its physical appearance or phenotype.

Tay-Sachs Disease

A genetic disorder characterized by the absence of an enzyme that helps break down fatty substances in the brain, leading to severe neurological impairment and early death.

Autosomal Recessive Disorder

An autosomal recessive disorder is a genetic condition that occurs only when an individual inherits two copies of an abnormal gene, one from each parent.