A Large Corporation Wishes to Measure the Productivity of Its

question 141

Multiple Choice

A large corporation wishes to measure the productivity of its employees.Which of the following is LEAST likely to be used?

• A) semantic differential technique.
• B) forced distribution technique.
• C) critical incidents technique.
• D) peer appraisal technique.

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Definitions:

Direct Mail

A marketing strategy that involves sending advertising materials directly to prospects or customers through postal or electronic mail.

Salesperson

An individual who sells products or services on behalf of a company, often directly to customers.

Endless Chain Referral Method

A marketing strategy where existing customers are encouraged to refer new clients, potentially creating a continuous chain of referrals.

Friends

People known for some time and with whom we share common interests and/or hobbies.