According to Your Textbook,which Is True About the Common Core

question 48

Multiple Choice

According to your textbook,which is true about the Common Core State Standards (CCSS) ?

• A) it's more of a program than a list of standards.
• B) it not only states what students need to know, but the methods they should use.
• C) it is designed to culminate in a graduate who has the knowledge and skills envisioned by the creators of the CCSS.
• D) All of these

---

Definitions:

Emotional Appeal

Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.