Test Developers Have at Their Disposal a Number of Statistical

question 66

Multiple Choice

Test developers have at their disposal a number of statistical tools that may be applied when selecting items for use on a test.In Chapter 8's Meet an Assessment Professional,Dr.Scott Birkeland made reference to two such techniques.One was a measure of item discrimination,and the other was a measure of item

• A) reliability.
• B) utility.
• C) difficulty.
• D) variance.

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Definitions:

AIOs

Activities, Interests, and Opinions, a framework used in marketing and sociology to understand consumer behavior by analyzing their daily activities, interests, and opinions.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Psychological Scales

Measurement tools used to assess individual differences in various psychological variables, such as attitudes, values, and personality traits.

Demographics

Statistical data relating to specific populations, including information on age, gender, income, education level, and ethnicity, among other variables.