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IRT is a term used to refer to
Brand Popularity
Brand popularity refers to the widespread recognition and positive perception of a brand among consumers, often resulting in increased loyalty and sales.
Early Majority
A segment of the population that adopts new products or innovations after the initial group of early adopters, characterized by a more pragmatic approach to adoption.
Early Adopter
An individual who adopts new technology or innovations early in its life cycle, often influencing others in their social or professional circles.
Innovator
An individual or organization that introduces new ideas, products, or methods, often leading the way for change and new trends.
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