What Is the Primary Advantage of Normalization of a Skewed

question 98

Multiple Choice

What is the primary advantage of normalization of a skewed distribution?

• A) greater validity
• B) easier comparability to other scales
• C) greater reliability
• D) eliminates negative numbers

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Definitions:

CPM

Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

Reach

The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.

Rating

The percentage of households in a market that are tuned to a particular TV show or radio station.

Share

A unit of ownership interest in a corporation or financial asset, allowing the shareholder to claim a part of the company's assets and earnings.