Spotify's "Wrapped" Is One Example of a Brand Using Consumer

question 34

Multiple Choice

Spotify's "Wrapped" is one example of a brand using consumer data to ___________. In fact, each December, Spotify listeners can look back at their year on the music-streaming platform, find their top songs, and explore new music recommendations tailored to their history.

• A) Provide a personalized experience
• B) Find new customers
• C) Increase the use of mobile technology
• D) Sell to other brands to make a profit

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Definitions:

Major Organic Product

The primary product formed in the greatest amount in an organic chemical reaction.

Acceptable Name

An alternative name for a chemical compound that is recognized in scientific literature aside from its systematic or IUPAC name.

Compound

A material created by the chemical combination of two or more elements bonded together.

Name

A term or set of terms by which a particular concept or object is identified.