Uber and Yelp Designed Their Mobile Apps to Track the Location

question 18

Multiple Choice

Uber and Yelp designed their mobile apps to track the location of potential customers and apply that to their communication preferences. This is an example of personalization that applies the use of _________.

• A) Google maps
• B) Data mining
• C) Spyware
• D) Geolocation

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Definitions:

Anxious Attachment Style

A type of attachment characterized by worry and insecurity about being rejected or unloved, often resulting in clinging behavior.

Neuroticism

A personality trait associated with a higher likelihood of experiencing negative emotions such as anxiety, depression, and anger.

Avoidant Attachment

A pattern of attachment in which individuals actively maintain emotional distance from others and dismiss the importance of close relationships.

Strange Situation

The Strange Situation is a procedure developed by Mary Ainsworth in the 1970s to observe attachment relationships between a caregiver and child.