Spotify's "Wrapped" Is One Example of a Brand Using Consumer

question 34

Multiple Choice

Spotify's "Wrapped" is one example of a brand using consumer data to ___________. In fact, each December, Spotify listeners can look back at their year on the music-streaming platform, find their top songs, and explore new music recommendations tailored to their history.

• A) Provide a personalized experience
• B) Find new customers
• C) Increase the use of mobile technology
• D) Sell to other brands to make a profit

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Definitions:

Ethnic Group

A community of people who share cultural traditions, language, or heritage, often distinguishing them from other groups.

Workforce Diversity

This refers to the inclusion of individuals with a broad range of characteristics, such as race, gender, ethnicity, age, sexual orientation, and physical abilities, within a workplace.

Work-Related Behavior

Actions or conduct of employees that pertain to their job duties and responsibilities, including how they perform tasks and interact with colleagues.

Competencies

The combination of skills, knowledge, and abilities that are required to perform a specific job or task effectively.