Davis Is Looking for Ways to Make Managing His Client's

question 10

Multiple Choice

Davis is looking for ways to make managing his client's Facebook account more efficient. In addition to using artificial intelligence to automate responses, what else could Davis do to help him better handle the high level of engagement on his Facebook page?

• A) Only answer questions from those who post the most frequently
• B) Dedicate one day a week where he could respond to every comment
• C) Set up chatbots to answer customer questions
• D) Focus on just the positive comments to help boost the page's visibility

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Definitions:

Undifferentiated Marketing

A marketing strategy that does not segment the market, but rather targets the whole market with one offer or message.

Wide Appeal

The characteristic of a product, service, or content that makes it attractive to a broad and diverse range of consumers or audiences.

Strong Competitors

Firms that possess a significant market share, resources, competitive advantage, or influence within an industry.

Marketing Strategies

Comprehensive plans formulated to achieve the marketing objectives of an organization, which include the identification of target markets and the set of actions intended to achieve those goals.