Julian Adds Shared/social Media to the Storytelling Mix for a PR

question 20

Multiple Choice

Julian adds shared/social media to the storytelling mix for a PR campaign for Dollywood in Tennessee. The story features a one-minute video of a bear that wanders into the park and starts dancing to the music. Stories like this have more of a chance of going viral because readers and users have the opportunity to become part of the storytelling process. This is an example of __________.

• A) Transmedia storytelling
• B) Intermedia storytelling
• C) High-level storytelling
• D) Low-level storytelling

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Definitions:

Quantitative Variables

Variables that represent numeric values and can be measured and quantified.

Two-Factor ANOVA

A statistical analysis method used to analyze the effects of two independent variables on a dependent variable and the interaction between them.

Interaction

In statistics, the interdependent effect of two or more variables on a response variable, where the effect of one variable depends on the level of the other variable(s).

Treatments

The specific conditions applied to the experimental units or subjects in a study to observe potential effects.