Deidra Is a Media Specialist for Uber and Decides on an Approach

question 34

Multiple Choice

Deidra is a media specialist for Uber and decides on an approach to her campaign that will get the attention of and engage her publics. She highlights the life of a returning veteran who has difficulty finding a job until he knocked on Uber's door. Her approach is known in PR as __________.

• A) Storytelling
• B) Tugging on the heartstrings
• C) An end run
• D) A novelty

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Definitions:

Costs

An economic metric that considers the total expenditure of resources, including money, time, and labor, to achieve a particular goal or produce a good or service.

Allocation Method

A strategy or system used for distributing resources or costs among various projects, departments, or segments.

Hard Rationing

Hard Rationing occurs when external financial constraints prevent a company from obtaining the capital it needs to expand or continue operations, regardless of profitability.