While Media Monitoring Services Can Conduct Content Analysis of Traditional

question 14

Multiple Choice

While media monitoring services can conduct content analysis of traditional and social media, they aren't able to measure many of the most important goals and objectives of public relations programs. In short, content analysis can't measure ___________.

• A) The number of media impressions
• B) What people think, feel and do offline
• C) The advertising value equivalency
• D) The comments people leave on social posts

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Definitions:

Workforce

The collective group of individuals engaged in work within an organization or the labor market at large.

Nonverbal Signals

Communication methods not involving words, such as posture, tone of voice, and facial expressions, that convey meaning.

Culture

The social behavior and norms found in human societies, including knowledge, beliefs, arts, laws, customs, capabilities, and habits.

Meanings

The ideas, concepts, or emotions that a word, phrase, sentence, or text is intended to express.