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Anabella is trying to find the most effective email marketing template by using __________. She creates a few different options with various combinations of headlines, subheads, colors, embedded graphics, and word choice, and will monitor which combination produces the most sales.
Opponent Process Theories
A group of theories, often applied to color vision and emotional responses, suggesting that elements are paired in a system where the activation of one element inhibits the activity of the opposite element.
Trichromatic Theory
A theory of color vision proposing that the human eye perceives color through the relative rates of response by three types of cones, each sensitive to different wavelengths of light.
Afterimage
A visual image or illusion that continues to appear in one's vision after the exposure to the original image has ceased.
Opponent Process Theory
A psychological and neurological model that explains how the perception of colors is the result of opposing responses between two sets of color receptors in the eyes.
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