Jesse Hopes to Drive More Behavioral Outcomes as a Result

question 25

Multiple Choice

Jesse hopes to drive more behavioral outcomes as a result of his public relations campaign in support of a candidate for city council. What would be a realistic behavioral outcome for Jesse to track?

• A) Increased flyers delivered to voters
• B) Increased donations to the candidate's campaign
• C) Additional meet-the-candidate events scheduled
• D) Endorsement from the local newspaper editorial board

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Definitions:

Nonprogrammed Decision

Decisions made in response to situations that are unique, poorly defined, and largely unstructured, requiring specific solutions.

Unique Situation

A set of circumstances that is distinct and does not closely resemble any other situation.

Unfamiliar Problem

A challenge or issue that is not previously known or recognized by the individual or group.

Crisis Problems

Unexpected, significant issues that require immediate attention and action to protect an organization, its stakeholders, or the public.