When Goals Are Marketing-Based, the Measurement Metrics Should Include the Steps

question 42

Multiple Choice

When goals are marketing-based, the measurement metrics should include the steps involved in the __________, such as searching for key terms, clicking on links, browsing product offerings and making purchases.

• A) Four P's
• B) Return on investment
• C) Search engine optimization
• D) Conversion funnel

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Definitions:

Electronically Scanned

The process of analyzing documents or objects with electronic devices to convert information into digital format.

Job-applicant Tracking System

A software application that enables the electronic handling of recruitment and hiring processes by organizing applicant information.

Chronological Resumé

a type of resume that lists work history, education, and other relevant information in reverse chronological order, starting with the most recent experience.

Work History

A record of an individual’s previous employment experiences, including roles, responsibilities, and durations.