Adrian, a PR Professional with Ogilvy, Developed a Campaign to Recruit

question 22

Multiple Choice

Adrian, a PR professional with Ogilvy, developed a campaign to recruit college seniors. Right from the beginning, Adrian kept in mind that she would have to demonstrate the value of public relations and its contributions to the client's overall organizational mission. She applied the concepts of the ____________, the first global standard of public relations measurement.

• A) Brussels Declaration of Research Principles
• B) London Declaration of Research Principles
• C) Barcelona Declaration of Research Principles
• D) Frankfurt Declaration of Research Principles