Nielsen Uses Digital Watermarking Technology to Track What Content Is

question 40

Multiple Choice

Nielsen uses digital watermarking technology to track what content is delivered to TV and mobile devices. Without surveys and paper diaries, though, Nielsen cannot tell whether viewers ___________

• A) Are switching channels
• B) Are paying attention
• C) Are using a DVR
• D) Are streaming content

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Definitions:

Nature/Nurture Influence

pertains to the ongoing debate in psychology about the relative contributions of genetic inheritance (nature) and external environment and experiences (nurture) to human development.

Dualism

A philosophical concept that mind and body are fundamentally distinct kinds of entities or substances.

Religious Beliefs

Personal convictions and values held about spiritual or metaphysical concerns, often involving faith in a higher power or doctrine.

Dualism

A philosophical concept that posits the existence of two distinct types of substance or reality: physical (material) and non-physical (spiritual or mental).