While Media Monitoring Services Can Conduct Content Analysis of Traditional

question 14

Multiple Choice

While media monitoring services can conduct content analysis of traditional and social media, they aren't able to measure many of the most important goals and objectives of public relations programs. In short, content analysis can't measure ___________.

• A) The number of media impressions
• B) What people think, feel and do offline
• C) The advertising value equivalency
• D) The comments people leave on social posts

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Definitions:

Message of Appreciation

A written or oral expression of thanks, often given to acknowledge the help, support, or kindness of someone.

Messages of Appreciation

Communications that express gratitude or recognition towards individuals or groups for their contributions or achievements.

Contributions

Offerings or inputs provided by individuals or groups towards a common goal or project.

Employees

Individuals who are hired by a company or organization to perform specific duties in exchange for compensation.