When Goals Are Marketing-Based, the Measurement Metrics Should Include the Steps

question 42

Multiple Choice

When goals are marketing-based, the measurement metrics should include the steps involved in the __________, such as searching for key terms, clicking on links, browsing product offerings and making purchases.

• A) Four P's
• B) Return on investment
• C) Search engine optimization
• D) Conversion funnel

---

Definitions:

Stem-And-Leaf Plot

A type of graph or data display that shows frequency; the numbers to the left of the vertical line (stem) represent the tens place digit; the numbers to the right of the vertical line (leaf) represent the digits in the ones place, in ascending order.

Median Price

The middle value in a set of prices, with half of the data points being higher and half being lower.

Quartiles

Three values represented by Q1, Q2, and Q3 that divide the distribution into four subsets that each contains 25% of the data.

Sales Tax

A levy charged by an authority on the transactions of specific products and services.