Karl Hopes to See If Viewers of His Video Ad

question 20

Multiple Choice

Karl hopes to see if viewers of his video ad sparks interest in his product. He conducts an experiment where one group sees Karl's ad, and another group sees an unrelated video. He will then use Google to track search habits of those in both groups. If Karl sees more searches for his product among those exposed to the ad, then he knows he can attribute it to the campaign video. What program is Karl likely using to conduct this video ad test?

• A) Google Brand Lift
• B) Medium
• C) YouTube Ads
• D) Google Marketer

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Definitions:

Attractiveness

In the context of business, it often relates to the appeal or magnetic quality that a product, service, or company has, making it desirable to customers, investors, or employees.

Orientation

The introduction and alignment of new employees to the company's environment, culture, and expectations to facilitate their adaptation and productivity.

Cross-functional Teams

Teams composed of members with different expertise working toward a common goal, encouraging diversity of thought.

Functional Departments

Divisions within an organization based on functions or roles such as marketing, finance, and human resources, focusing on specialized tasks or services.