Stuart, a PR Practitioner, for His Client Target, Developed a Campaign

question 39

Multiple Choice

Stuart, a PR practitioner, for his client Target, developed a campaign where Target bought all the ad space in the August issue of The New Yorker. The idea of utilizing this type of __________ media was to attract attention by uncluttering the ad environment.

• A) Owned
• B) Earned
• C) Shared
• D) Paid

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Definitions:

Critical

Expressing adverse or disapproving comments or judgments.

Unconscious Conflict

A struggle or clash of opposing impulses, desires, or tendencies within the subconscious mind.

Anxiety

A psychological and physiological state characterized by somatic, emotional, cognitive, and behavioral components of apprehension, tension, or fear.

Freud

Refers to Sigmund Freud, the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.