The Fast-Food Restaurant Wendy's Invests a Lot of Resources in Developing

question 3

Multiple Choice

The fast-food restaurant Wendy's invests a lot of resources in developing content it hopes will be shared. When broad sharing is a goal, the biggest successes are the posts that __________.

• A) Generate the most comments
• B) Are the most creative
• C) Go viral
• D) Include food

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Definitions:

Just-World Hypothesis

The cognitive bias that a person's actions are inherently inclined to bring morally fair and fitting consequences to that person.

Ethnocentrism

The belief that one’s own ethnic group, nation, or religion is superior to all others.

Interdependence

A relationship between entities where each is mutually dependent on the other, often used to describe economic or ecological systems.

Acculturation

The process of adopting the cultural traits or social patterns of another group, especially by contact and interaction.