In Campaigns Like the ALS Ice Bucket Challenge, People Not

question 12

Multiple Choice

In campaigns like the ALS Ice Bucket Challenge, people not only learned, agreed, and acted, but also encouraged others to do likewise. This is referred to in PR as __________.

• A) Brainwashing
• B) Proselytizing
• C) Creating zombies
• D) Cheerleading

---

Definitions:

Emotional Experiment

A psychological experiment designed to study the emotional responses and their underlying mechanisms in human beings or animals.

Physiological Aroused

A physical state of heightened alertness and readiness for action, often as a response to a stimulus, involving changes in heart rate, blood pressure, and muscle tension.

Physiological Reaction

Responses within the body to external stimuli, including changes in heart rate, hormone levels, or respiration.

Fear

A primal emotion experienced in anticipation of some specific pain or danger, often causing behavioral changes such as fleeing or hiding.