Calvin Considers Factors Such as Strategy and Audience Demographics to Make

question 41

Multiple Choice

Calvin considers factors such as strategy and audience demographics to make sure that his client's advertising budgets are spent wisely and in line with SMART objectives. Calvin's job is likely a __________.

• A) Media planner
• B) Media buyer
• C) Media demand publisher
• D) Media marketer

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Definitions:

Three-Dimensional

Having or appearing to have length, breadth, and depth.

Minnesota Multiphasic Personality Inventory

A comprehensive psychological test that assesses personality traits and psychopathology.

Wechsler Intelligence Scale

A standardized test designed to measure human intelligence through various verbal and non-verbal tasks.

Thematic Apperception Test

A psychological projective test where individuals express their thoughts and feelings through stories they make up about ambiguous pictures.