Examlex
Jackie takes into account all the good and bad consequences of competing actions and determines which one does the most good and the least bad. She is now prepared to act ethically. This is an example of ____________.
Differentiation
The method of differentiating a product or service to make it appeal more to a specific target audience.
Utility
The total satisfaction or benefit derived from consuming a good or service.
Convenience
The aspect of a product or service that relates to the ease of use and the degree to which it saves time and effort for the consumer.
Environmental Scanning
The process of collecting information about external influences and trends that can affect an organization's strategic planning.
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