When Developing Her Public Relations Plan, Rhonda Knows It Is

question 16

Multiple Choice

When developing her public relations plan, Rhonda knows it is important to research and understand the internal factors that will help her client reach its goals. It is also equally important to learn about the internal ___________ that will make it harder for her organization to do what it wants to do.

• A) Threats
• B) Opportunities
• C) Strengths
• D) Weaknesses

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Definitions:

Objectively Observe

The process of gathering information or data through observation in a way that is not influenced by personal feelings or opinions.

Causal

Relating to cause and effect; implying or concerned with the relationship between causes and their outcomes.

Control Variable

In research, a variable that is held constant to test the relative impact of an independent variable on a dependent variable.

Association

A connection or relationship between two or more variables, where changes in one variable correspond to changes in another.