Professor E

question 30

Multiple Choice

Professor E. Jerome McCarthy introduced "the marketing mix" to help explain the concept of marketing. McCarthy's marketing mix is comprised of:

• A) Advertising, public relations, face-to-face and events
• B) Print, TV, word of mouth and images
• C) Produce, price, place and promotion
• D) Consumer, cost, convenience, and communication

---

Definitions:

Absorption Costing

A method of product costing that includes all manufacturing costs, both variable and fixed, in the cost of a product.

Manufacturing Costs

Expenses directly associated with the production of goods, including direct materials, direct labor, and manufacturing overhead.

Income

The money received by an entity in return for its goods or services, or through investments.

Absorption Costing

A cost accounting method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed manufacturing overhead - in the cost of a product.