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Jonathan is a PR specialist at a multiservice public relations agency. His client, Budweiser, hires him to produce an ad that is part PR and part advertising featuring the iconic Clydesdale horses. He works with the advertising departments in both Budweiser and his own agency to develop a plan. This cooperation between disciplines is known as ____________.
OD Intervention
Organizational Development interventions are strategies and techniques employed to improve an organization's effectiveness and health through changes in policies, processes, and culture.
Managerial Innovation
The adoption of novel ways to organize and manage corporate resources, often leading to more effective administration and operations.
Managerial Innovations
New or improved managerial strategies, methods, or practices that aim to enhance organizational performance.
Creative Deviance
The act of producing novel and useful ideas or solutions that diverge from the norms or expectations of a group or organization.
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