Richard Edelman, Founder of a PR Firm, Tweeted About the New

question 2

Multiple Choice

Richard Edelman, founder of a PR firm, tweeted about the new American Cancer Society's campaign. News Channel 5 picked up the tweet and reported the campaign in a positive way. The role Channel 5 played is called ____________.

• A) Fourth-party credibility
• B) First-party credibility
• C) Second-party credibility
• D) Third-party credibility

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Definitions:

Tetanus-Diphtheria Boosters

Periodic vaccinations given to maintain immunity against tetanus and diphtheria infections, usually administered every 10 years for adults.

Accountability

The duty of a person or entity to justify their actions, take responsibility for them, and reveal the outcomes openly.

Sharing Life

The act of sharing aspects of one's life with others, fostering connections, mutual understanding, and support within relationships or communities.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.