Marketing and Advertising Are Primarily Concerned with Promoting an Organization's

question 36

Multiple Choice

Marketing and advertising are primarily concerned with promoting an organization's products. Public relations also promotes the products, but more important, public relations promotes the organization as a ____________.

• A) a. Whole
• B) Part of the whole
• C) Complex organization
• D) Profit center

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Definitions:

Law of Averages

The principle that over a large number of events, outcomes will roughly equal the probability of occurrence over time.

Prospecting

The process of identifying and reaching out to potential customers for a business's products or services.

Direct Mail

A marketing strategy that involves sending physical promotional materials directly to potential or existing customers.

Potential Customers

Individuals or organizations that are likely to be interested in a company's products or services but have not yet made a purchase.