Procter & Gamble (P&G) Found Great Success When It Assembled

question 11

Multiple Choice

Procter & Gamble (P&G) found great success when it assembled a joint team from several creative agencies to produce its 2018 Super Bowl LII Tide ad. It even formed a new, standalone agency that includes employees from several different ad agencies. This is an example of what type of convergence?

• A) Cultural convergence
• B) Dynamic convergence
• C) Economic convergence
• D) Technological convergence

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Definitions:

Equivalent Units

a concept used in cost accounting to indicate a standard amount of work done on incomplete or partially manufactured units.

Conversion Costs

Costs incurred to convert raw materials into finished products, typically including direct labor and manufacturing overhead.

Equivalent Units

A measure used in process costing that converts partially completed units into a number of fully completed units.

Production Cost

The direct and indirect expenses incurred to manufacture goods or provide services.