Benjamin Runs a PR Firm in a Small Midwest City

question 38

Multiple Choice

Benjamin runs a PR firm in a small Midwest city. The owner of a local BBQ restaurant, The Porkulicious Pig, contacts him to help promote his business. The restaurant is not part of a chain. Benjamin researches the target audience for this restaurant and decides the most effective advertising would be buying an ad in ____________.

• A) The Wall Street Journal
• B) The Los Angeles Times
• C) The local newspaper
• D) USA Today

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Definitions:

Intellectual Abilities

The capacity to think, reason, problem solve, and adapt to new situations, often assessed through IQ tests and other evaluations.

Mental Retardation

Now more commonly referred to as intellectual disability, a term used to describe a condition characterized by significant limitations in both intellectual functioning and in adaptive behavior.

Giftedness

Describes individuals, often children, who demonstrate outstanding levels of aptitude or competence in one or more domains.

Triarchic Theory

A theory of intelligence that emphasizes three aspects of intelligent behavior: analytical, creative, and practical.